HALLOWEEN RESCUE SQUAD ACTIVATION (2024)
Art direction, Paid content, animation, + partnerships
Halloween Rescue Squad - Ever run out of candy on Halloween from massive amounts of trick or treaters? Here comes the M&M'S Rescue Squad who ensures no household runs out of treats during their Halloween festivities. Direct to consumer activation that allowed people to order and have free candy delivered straight to their homes. In partnership with GoPuff.
Delivered a holistic creative strategy + visual communication plan for M&M'S Halloween Rescue Squad. I led the creative development and executed all content for Halloween Rescue Squad including, 90+ paid videos used across programmatic, social, and digital placements. Worked in tandem with the M&M'S website team to develop a consumer experience journey by creating mobile + desktop layouts (UX/UI designs) for a landing page on MMS.com that housed all campaign information. Created an email marketing campaign for users who signed up to get reminders of the activation and content to support purchasing product for their Halloween festivities (through retailers and MRG).
Partnered with gopuff, Pinterest, Tik Tok, Weber Shandwick, and TAG
